11 articles
We make AI people at Disruptive Live. So this is not an argument against AI video. It is an argument about what happens to content at 18 months old — and why the calculation most marketing teams are running is the wrong one.
AI is brilliant for getting a first draft down fast. The problem is that ChatGPT and Copilot have default habits that sound fine on paper and fall completely flat on camera. A few small tweaks make all the difference.
Winning the champion feels like progress. It usually isn't. The real buying decision happens in rooms you'll never enter, and most deals die there.
We spend thousands on video and wonder why nobody watches it. The problem isn't the camera. It's what we're pointing it at.
We use premium and luxury interchangeably, but they are completely different things. Here is what actually makes a brand feel considered — across your videos, socials, and everything in between.
Most podcast interviews are forgettable because the host is performing, not connecting. Here's what actually works.
Summary This blog post explores how spatial audio is transforming the experience of listening to podcasts and watching videos. By placing sounds in a three-dimensional space, spatial audio creates a m
Strong scripts drive successful video communication.
The Golden Thread
Strategic video = ROI. Plan, track, use online platforms wisely.
Capture attention, build trust, and boosts engagement in today’s world.