The Pareto video

According to Wikipedia, the Pareto principle states that for many outcomes, roughly 80% of consequences come from 20% of causes, another name for this is the 80-20 rule. 

What we're trying to capture here is the top 20% of customer questions that surface during the buying stages of the sales journey. 

You can use this video to position your product, service and questions together in one area to allow prospects to be both educated and informed, with common questions that are already answered. 

Using this approach, we reduce the load on customers during their journey, whilst also giving the sales team an asset to use throughout the customer conversation.