Celebrate the customer

‍Happy birthday. Congratulations on an IPO. Well done on a promotion. Congratulations on your company's ten-year anniversary.

Thank you. It's a small thing, but it's a very underused tool in sales and marketing.

Just imagine how you would feel on a special occasion if you got a personalised message from your business partner who turns around and says "Congratulations".

Small tokens of appreciation with a simple video from a senior executive can really make a difference.

Try using a social listening tool or Google alerts to be notified of any customer event allowing you to congratulate your customer with a short video.