1 min
So you've invested in your website, have you invested in marketing and outreach programmes? What happens when someone lands on your website?
You have on average just 20 seconds to impress that person, and customers are time-poor.
Did you realise that you've been listening to me for 20 seconds now? Are you engaged?
Your answer here is a 3-minute video. It's quick, effective, and tells everyone what they need to know in 3 minutes of clicking the video link. Put this video on the menu bar across every page of your website.
The customer can quickly decide to move on or to stay and look further at the material you are offering to reinforce the buyer's journey.
Let's make this customer decision easy for you.