Content explainer

Let's talk about content. Look at any business website today and you'll find that most companies have invested significantly in content, from white papers or long-form blog content to registration-based research reports; but my time, as a consumer is precious, and so it should be. 

The main issue with any type of written content is that people today are very time-poor and do not wish to invest time or are reluctant to give up their email address to research a topic; blog, or white paper until they have seen a summary. 

And so generally all that hard work and investment is not realised, due to the content not being fully consumed. 

Therefore, in this section, we aim to reduce the load by creating a simple video summary overview of no more than a minute, skimming the topic. 

This allows the customer to view the summary video first before delving deeper into the main content and investing their time further in research.