YouTube or the graveyard of corporate video

Do you use YouTube in a very meaningful way? Most companies don't and it simply becomes a graveyard of corporate video. 

Today, though, YouTube is offering more and more opportunities to corporates beyond advertising, such as the ability to really let their hair down a little on the content and engage with their new customers using their huge reach. 

If you act a little bit looser, off your corporate normal and more laid back, you would be hitting a completely new subset of customers. 

First thing, more importantly, before doing anything, you have the chance to go tidy up your YouTube channel and delete those crusty, out-of-date videos.

Using SEO and the huge audience YouTube brings today, with the goal of bringing those prospects over to your platforms to engage with you and become your customers