Customer reference

A bird in the hand is worth two in the bush, okay, I know that's an old saying, but the principle still stands. 

I feel a customer reference is the highest form of video, the ultimate accolade, and the affirmation that you are a credible, trustworthy organisation, there's no higher praise. 

Therefore, we have to make sure that this video is right, we must ensure the reference video is fast-paced, set to great music, and a video worthy of someone nearing the final stage of the buyer's journey, 

These references can be a direct interview with B-roll through to simple video, case study, or long-form interview, either way, the customer telling your story on video is a must.