Time to explain

Have you gone through a product or pricing page and thought, I really want to know more about that product or service, but I'm not ready to commit my email just yet, as I'm just in the research phase. 

This is where we need to use the golden rule, what problem are you solving for the customer? But in a deep-dive format on the product or service in question, have you gone beyond the initial due diligence that a time to explain video allows for? 

Then it's time for a topical deep dive into the product or service landing page content. 

We need to ensure that you're engaging in a meaningful way that clearly explains to the customer the problem that's solved and the benefits to them to enable them to make an informed decision. 

Let's make sure that the fully informed customer uses your websites to its full potential. The added bonus of using this type of longer-form content is that it helps you get great website statistics through the customer holding on to view the video.