Expert “thought leader” shorts

White Coat Syndrome, in psychology states that people are heavily persuaded by those they consider to be in positions of authority. 

Now, authority doesn't necessarily mean in a formal authority like a doctor,  it can be an informal authority such as years of experience or those that you've worked with before and trust. 

The question is, is your thought leader or an expert ready to do a short video and really show how they allow your customers to be inspired? 

We have a number of formats to help you achieve this important step, from a glassboard through to a single shot talking head or interviews. 

Lets together draw out your key human assets and create a bond between them and your future and current customers, to really show the level of knowledge within your brand.