Search engine optimisation (SEO) is optimising your website to rank higher in search engine results. This is important because the higher your website ranks, the more likely people will find & visit it. Optimising your video assets for SEO is essential with the rise of video content. Here's how to do it:
Use keywords in your video title & description. Keywords are the words and phrases people type into search engines when looking for something. Including relevant keywords in your video title and description will increase the chances that your video will appear in search results when people search for those keywords.
Create a transcript of your video. Search engines can't watch videos, so they rely on the text associated with the video to understand what it's about. By creating a transcript of your video, you're providing search engines with more information about the video's content. This can help your video rank higher in search results.
Optimise your video's file name and file format. The file name of your video should include relevant keywords, and the file format should be easily accessible to search engines, such as .mp4 or .webm.
Add closed captions to your video. Closed captions are a text version of the audio in your video. They provide a way for people who are deaf or hard of hearing to access the content of your video. They also help search engines understand the content of your video.
Share your video on social media. Social media can be a powerful way to promote your video and increase its visibility. Share your video on your own social media channels, and encourage others to share it.
Create a video sitemap. A video sitemap is a type of XML file that tells search engines about the videos on your website. Creating a video sitemap makes it easier for search engines to find and index your videos.
Use video schema markup. Schema markup is a type of code that you can add to your website to provide search engines with more information about your videos. This can help your videos rank higher in search results.
By following these tips, you can optimise your video assets for SEO & increase the chances that they'll appear in search results. Remember, SEO takes time and effort, so be patient & consistent.
Here are some examples of how to optimise your video assets for SEO on different platforms:
YouTube:
Use keywords in your video title, description, and tags.
Create a transcript of your video and add it to the report.
Use closed captions or subtitles in your video.
Share your video on social media and embed it on your website.
Create a channel trailer that gives viewers an idea of your channel.
Vimeo:
Use keywords in your video title and description.
Create a transcript of your video and add it to the report.
Use closed captions or subtitles in your video.
Share your video on social media and embed it on your website.
Create a portfolio of your videos to showcase your work.
Facebook:
Use keywords in your video title and description.
Create a transcript of your video and add it to the narrative.
Use closed captions or subtitles in your video.
Share your video on your Facebook page and in relevant groups.
Use Facebook video ad targeting options to reach specific audiences.
Instagram:
Use keywords in your video caption.
Share your video on your Instagram profile and in relevant hashtags.
Use Instagram video ad targeting options to reach specific audiences.
Use Instagram's IGTV feature to create longer videos and reach more audiences.
TikTok:
Use keywords in your video caption & hashtags.
Share your video on your TikTok profile and in relevant hashtags.
Use TikTok's "Duet" feature to collaborate with other users and reach new audiences.
These are just a few examples, but the main idea is to use keywords in titles, descriptions and captions, create transcripts, use closed captions and subtitles, share the videos on social media, and embed them on your website.
