Ian Waters DTX 2019 Interview
NATALIE TURNER [00:00:12] Good afternoon and welcome back to day two of the Digital Transformation Expo. My name is Natalie and I am with Disruptive Live. Today I am joined by a lovely guest in Ian Waters. You are the senior director of Thousand Eyes.
IAN WATERS [00:00:27] Thank you, Yes. I am the senior director of Marketing at Thousand Eyes.
NATALIE TURNER [00:00:30] Senior director of marketing. So how are you?
IAN WATERS [00:00:34] Very well, thanks. We are coming to the second afternoon, coming to the end of the show. A lot of fun talking to customers over the last couple of days, trying to describe what we do and get a bit of interest. So it’s been a good show.
NATALIE TURNER [00:00:48] Fantastic. So could you tell us a little bit more about Thousand Eyes.
IAN WATERS [00:00:52] So certainly A Thousand Eyes is a relatively new company. We started shipping products back in 2013 where U.S. banks based in San Francisco. But our presence in the U.K. and the rest of Europe is quite newer than that. In the last few years, probably we’ve started recruiting and building our presence here. Thousand Eyes is a software applications cloud application, but it focuses on network intelligence network visibility. And in particular, we look to solve a challenge that people have with cloud migration, where we bring visibility into the public internet and the cloud provider networks, which hasn’t really existed previously and is more and more necessary as people migrate to cloud and use more SAS apps and investigate things like SD-WAN as a network connectivity. So we help hopefully bring a illuminate some of those blind spots in the new extended infrastructure that exists with the cloud and trends like that.
NATALIE TURNER [00:01:47] So who are your main users?
IAN WATERS [00:01:50] So main users i’d say the network operations team is is probably the core if you think about if theres an issue with an application, who cares who’s getting the escalation call, who’s having to get up at 2:00 in the morning and go in a big escalation call. Now that could be a service delivery team for a customer facing applications. So it could be a big music streaming service or an online banking service or e-commerce service. Right. So if suddenly customers can’t access your app, who’s getting that call? It’s probably service delivery. It might be application owners or head of head of digital or has a digital commerce. The other side is that if your employees are having a bad experience, if you’ve moved to the cloud and all of a sudden an application that was performing well is performing badly or users are complaining because the SAS they’re using isn’t working, who cares then who’s getting the hard time? And that’s normally people who run the network operations, maybe the head of infrastructure, maybe ahead of an individual application like the platform owner for Salesforce or platform owner for Office 365. Those key applications. So we tend to think this is generally always an I.T. audience, but it tends to be who who cares who owns that problem when that application goes wrong.
NATALIE TURNER [00:03:03] Right, okay. So we’ve been talking a lot to people about the current market trends and the challenges that are in the market at the moment. What can thousand eyes do that’s different to other vendors here today?
IAN WATERS [00:03:14] So I think one of the things with all customers as we speak to these days of a certain size, they all have some sort of digital transformation initiative and that’s underpinned largely by the Internet. Software defined technologies and the cloud. And all of these are helping them shape things that are important. Know they’re trying to transform the employee experience. They’re trying to transform the customer experience in terms of how they interact with the brand. Now, the challenge is that a lot of that migration to the cloud has, as always been. I wouldn’t say unregulated, but it is not necessarily measured in the same way, in the same discipline that we would have done when we rolled up an application internally. And that’s because a lot of customers don’t necessarily feel that they can get the visibility into the public Internet and the visibility into the cloud provider networks that they need to do that. And that’s very much where we specialise. They will have a lot of monitoring technologies that look at their applications, look at their hardware, required them to either own the application of the hardware. But in a SAS environment, you don’t do that. But you still you still own the experience with that user. How do you fix that? So providing that Internet level visibility in that cloud level, visibility is a key differentiator for us. We do that by running our software all through the Internet and all through the public cloud. We have over 200 cities around the world where we’re running our agents and the Internet and we run them in the major cloud providers such as; Azure, Amazon and Google, Alibaba. Now those agents collect a huge amount of data. So as networks get more expanded and more crucial to delivering experience, that data set is really key as well. And we have the biggest the biggest global dataset on the health of the Internet that there is out there. We’re collecting it every day. We’re collecting over 8 billion measurements on the Internet every day from our agents. So the data set was definitely that that the portion that you don’t control getting disability, the data set that allows you to do things like look at who else has been affected in different parts of the world. Is it just me or is it someone else? And then the final thing is the visualisation, how we all visualise that in the cloud application, which is very easy to use.
NATALIE TURNER [00:05:27] I was going to say, do you see that as a problem?
IAN WATERS [00:05:31] Which bit the data set?
NATALIE TURNER [00:05:32] Yes data set.
IAN WATERS [00:05:33] Having such a big dataset?
NATALIE TURNER [00:05:35] Yes, do you encounter any problems with it?
IAN WATERS [00:05:38] No. I mean, we want to make it as big as possible. Right. I mean, ultimately, is what that what you do with the data, right. I mean, we when we had this trend of big data several years ago where everybody was feverishly collecting masses of data and data lakes, and then I think it was it was Microsof came out or somebody came out and said actually only really using 2 percent of this data. So 98 percent of the data was sat there doing nothing. So collecting data is fine .And you should architect to collect as much as you can. It’s how you apply logic to that data to give insight. That’s really key. And so we’re applying our logic and our algorithms to that data to to highlight where customers are seeing problems in their expanded infrastructure and also use collective data to really illustrate how the Internet is functioning globally so people can say, OK, I’m having a problem in the Far East. It’s actually not just me. It’s a problem with a particular ISP that a lot of other customers are having problems with in that area. And I know where the incident is. So it’s how you use that data set, which is really key.
NATALIE TURNER [00:06:42] Is that the key message that you’re getting out to everybody today?
IAN WATERS [00:06:45] Well, I think the key message I mean, so I said we’re relatively new company. I think people, as they’re on this cloud journey, they’re moving to SAS. They don’t necessarily realise that they’re able to treat the Internet and cloud networks as if it was their own network. They’re able to get visibility and troubleshoot it. They sort of feel that if it’s on the Internet. It’s just something we can’t do anything about or if it’s in the cloud, we can’t manage it. We can do that right. So we can lay that out. We can show it hop by hop. No, by no. Link by link or the way they give journey or use risk taking. And it’s really getting that message out there that that technology, that type of control invisibility exists and they should check us out.
NATALIE TURNER [00:07:24] So what would you say to potential customers when looking to receive help and advice from Thousand Eyes, where can they go?
IAN WATERS [00:07:30] So there’s a practical answer and then there’s sort of like a more theoretical answer, I guess. So practically. I mean, we are a SAS app, so we demonstrate very well. We also have free trials. We set up proof of concept. So if you have a particular requirement, go to thousandeyes.com, every page has a free trial button on it. You can download the software, you or your I.T. team can set it up, test it out, see what it looks like. We’re happy to demonstrate. We’re happy to to build something for you because we have that flexibility because of the way we modelled. I’d say probably alongside that practical message. There’s just a message to really think about know as you migrate to the cloud. How do you benchmark, how do you measure, how do you implement with the same rigour you would implement and on-premise application? And you know, if you feel you have one for that, then check out Thousand Eyes.
NATALIE TURNER [00:08:21] Fantastic. Right. Well, that’s a lovely note to leave that on. Thank you so much for joining us on Disruptive Live, it’s been lovely talking to you. That is all from us for now. However, you can join in on the conversations on LinkedIn, Twitter and Facebook. Just follow us on Disruptive Live and of course, hashtag DTXEurope. But for now, we’ll be back after a short break, see you in three.