Vesa – Crypto Artist – Cloud Expo Europe 2020
DAVID TERRAR [00:00:09] Hi, this is David Terrar reporting for Disruptive Live at the London Tech Show, which is part of Cloud Expo Europe and we’ve got something a little different now, I’ve got Vesa with me, so Vesa explain who you are what you do.
VESA [00:00:23] Hi, David. But first of all, pleasure being here. I know of your brand and it’s great to be finally on on the show myself.
DAVID TERRAR [00:00:29] Welcome.
VESA [00:00:30] Thank you. So my name is Vesa and I’m a crypto artist.
DAVID TERRAR [00:00:35] Crypto artist? What’s that?
VESA [00:00:36] It’s essentially, well, it tells the story of bitcoin and cryptocurrencies or what’s going on in that whole thing. And the way that I’ve condensed that into something, a way an artist would be interested in is that it’s essentially the separation of state and money and it’s as relevant as was the separation of church and state. It’s as messy. It’ll take a long time. There’s a lot of innovation, but there’s also a lot of the dark side of, let’s say, the humanities world presented in crypto as well. But as a as an artist and a storyteller, it’s one of the most important stories that is going on at the moment. And if you think of art pieces, let’s say something like Picasso’s Guernica that commented on the Spanish Civil War and Second World War. The topic of it and the magnitude of it is something that bring brings provenance and value to art pieces. And from that point of view, I try and marry the past, present and future into these big art pieces that also utilise blockchain technology. But most essentially they try and help the mass adoption of cryptocurrencies all over the world.
DAVID TERRAR [00:01:38] So you’re trying to promote the adoption of cryptocurrencies?
VESA [00:01:41] Yeah, there’s certain ones. I don’t believe in all of them. But it’s certainly a very, very inspiring space altogether.
DAVID TERRAR [00:01:50] What makes this art, this is obviously an example of your artwork here. What makes that crypto art?
VESA [00:01:55] Well, I wanted to purposefully bring something that would be so off left field from the tech world as possible. And the name is.
DAVID TERRAR [00:02:04] This looks like a Hindu Godess to me, is that right?
VESA [00:02:06] Yes, absolutely correct, sir. It’s Laxmi the goddess of health and wealth and because cryptocurrencies right now, they’re most valuable, actually, if governments don’t regulate them out of their systems, like India has tried and now accepted and and whatever is in places where you don’t have a stable government currency, that’s where cryptocurrencies would be most needed in terms of implementation. So I was thinking of a way of what would be the best way to introduce the value proposition of Bitcoin to something like the continent of India or the Hindu tradition. And you know, I know of the mythology and Hinduism, my fiance’s Hindu.
DAVID TERRAR [00:02:42] There is a connection between Hindu and wealth and money. That’s just happened yesterday with it with us here, which is the fact that our Chancellor of the Exchequer, Rishi Sunak, is a Hindu.
VESA [00:02:56] OK. Right. Well, I didn’t know that.
DAVID TERRAR [00:02:59] So wealth in the Hindu religion. Interesting.
VESA [00:03:04] Well, yeah, because so essentially I was thinking of what to bring some of the traditional Hindu symbolism and of course, the goddess herself into this. So it’s the old value propositions of gold and silver and platinum and, you know, the Hindu gods and goddesses. They like their bling. So they’re all incorporated. But she’s also raining down bitcoin from her right hand of where she usually rains down gold, golden wealth. So the idea is that the value of bitcoin has been introduced to the divine portfolio. And that would be the way that some of the people who most would need it as and could be a financial escape for many of the people in India would be introduced to it in a way that is according to their tradition and done with the utmost respect.
DAVID TERRAR [00:03:45] How is that going to work? How’s how’s that, how’s the kind of physical art and the cryptocurrency come together?
VESA [00:03:52] Well, now it’s an art piece, it’s limited to three only. And this kind of way. So it’s originally a digital file printed like that. And then I paint 3 times over it with acrylic paints. So I verified them on the blockchain so that, you know, they come from me.
DAVID TERRAR [00:04:08] So that as a digital file is verified on blockchain?
VESA [00:04:11] The physical ones thus far, I haven’t done too many of the digital ones, there’s a reason for that.
DAVID TERRAR [00:04:16] Now I get it.
VESA [00:04:17] But essentially an I call it stable art because the price of it is pegged to bitcoin. So it’s one bitcoin now bought for me commercially. And there’ll be one bitcoin in commercially bought for me in 10 years. So if you believe that bitcoin is going up in value as opposed to like it what it did last night, which is crushed to the 2K.
DAVID TERRAR [00:04:37] It wasn’t the only thing that crashed yesterday, but yeah.
VESA [00:04:39] Right. So it turns them all essentially, I found myself giving a lot of different reasons why people should pay pay for art to what the value of art is to people in the tech space. And it’s all like it’s not their comfort zone. So when I pegged the price of it into bitcoin, all of a sudden the laws and sort of logic of the whole of the space turned to my favour in terms of these things. So it’s it’s almost like if you want a part from a bitcoin, most people don’t want to do that. They should park it somewhere where you could at least get it back, if not more. And that’s that’s a part of this whole thing. And of course, I mean, I’ve produced about 350 digital originals and they’re museum grade high resolution files. And blockchain solutions now can make that those digitally valid assets, basically. And that’s the big shift that is happening in the art world right now, is that, let’s say Christie’s and Sotheby’s, it’s up to 50 percent of their portfolio. What they’re selling out at a catalogue can be fakes and they’re the biggest guns trying to verify.
DAVID TERRAR [00:05:45] So they’re using blockchains for that kind of provenance makes perfect sense.
VESA [00:05:49] Right. So when now with digital assets, when they when collectors and those who are particularly doing investment into art, once you get to know that it’s 100 percent going to be the authentic thing. You can trust that they’ll probably twist the whole of the art world on its head in about five to seven years. I would think that people will see what a big revolution happened in digital art because of the blockchain solutions.
DAVID TERRAR [00:06:14] Excellent. What got you interested in this in the first place?
VESA [00:06:18] I made a documentary film about the monetary system about a decade ago with a couple of friends back home in Finland. I just saw a couple of documentaries on the money system and I couldn’t believe that this is how it actually works. And I tumble down the rabbit hole of money of what it what it really is. And for a while it was it was strange because I wouldn’t say that I became a money activist, but I certainly wanted the system to be better. So I was only waiting for something like Bitcoin to come along to at least offer a decentralised competition to the centralised systems so that they can make each other healthier as time goes past, so we haven’t had anything like it ever, or at least six thousand years kings and governments have been controlling the issues of money, and now the likes of you and me can do our own. And many have. Many shouldn’t have. You could say yes, but but it’s it’s yet to be seen. It’s a completely innovative and full of spirit space.
DAVID TERRAR [00:07:17] I’ve seen quite well half a dozen of your pieces of art around the show. How’s it going down?
VESA [00:07:22] It’s leading from one interesting conversation to another, as it’s here. Like yesterday I was talking to a big mining operation company who might get a commission for me. I’ve gotten invitations again to go to showcase in Mexico and Dubai, I think, next. Then let’s see how this corona virus turns out. But that’s like three or four shows have now been cancelled. But I’ve luckily got enough commissions too.
DAVID TERRAR [00:07:48] Do you think you’ve got a lot out of the show. What do you think of the show today?
VESA [00:07:52] Well, in terms of let’s say, if it’s the real core and essence, as I’ve learned from a guy called Andreas Antonopolous, he was the one who really introduced me to the philosophy and ideas of Bitcoin. Because if we talk about blockchain, you’re essentially talking about a ledger. And that’s as old as banking or money itself. That in and of itself is not much of an innovation. But when you’re talking about bitcoin or decentralisation, the real thing is that it’s a decentralised system without a central control or a plug that you can take off the wall. So that’s one guiding light and how to see what is going on here. What’s important is that we finally have a decentralised way of tracking value.
DAVID TERRAR [00:08:34] Interesting we’re getting into a whole different discussion. We could talk a lot about because I’d argue that that’s that decentralisation comes with the blockchain technology and you dont have to get involved in cryptocurrencies to to to get that out of the technology but that’s maybe for another time.
VESA [00:08:49] Sure.
DAVID TERRAR [00:08:50] It’s been really great talking to you Vesa, thank you very much for telling us all about it.
VESA [00:08:53] Likewise, thank you.
DAVID TERRAR [00:08:54] I hope this sells for you.
VESA [00:08:56] Cheers. I actually don’t want it to sell today because it’s 6 grand right now and that’s really low.
DAVID TERRAR [00:09:01] Okay, we’ll wait a bit while it it accumulates. Very good.
VESA [00:09:06] I’ll sell it.
DAVID TERRAR [00:09:08] So thanks very much. This is David Terrar for Disruptive Live signing off. If you want more interviews and content like this, if you track hashtag CEE 2020 and hashtag Disruptive Live, you’ll get more interviews like this. Well, not quite like this one, but like this. Thanks.