Disruptive Seasons Spring 2022 – Michael D’Onofrio
Michael D’Onofrio: Hi, I’m Michael D’Onofrio, I’m the CEO of Orbus software. We’re a leading cloud software company helping companies with their digital transformation journeys. I’m going to speak to you today about three things that we believe Categorises the company of the future. The three things that we believe…
Michael D’Onofrio: Hi, I’m Michael D’Onofrio, I’m the CEO of Orbus software. We’re a leading cloud software company helping companies with their digital transformation journeys. I’m going to speak to you today about three things that we believe Categorises the company of the future. The three things that we believe is companies need to be more digital. They need to be more resilient. And they need to be more sustainable.
And I’m gonna explain to you how our software platform and how we work with our customers along these three areas. The first one is digital. We’ve all heard about the words digital transformation. It’s a slightly overused term. However, digital transformation can mean many different things to different customers. Some people are optimising their customer experience, creating a new mobile experience for a retail bank. Others are moving their applications to the cloud. So it may be a large government client.
They have a software from 40 years ago and they’re trying to figure out how do I turn that into modern cloud software? And others are buying and selling companies. So different parts of digital transformation. You see CEOs talking about it. You hear CEOs talking about it. You had chief digital and chief transformation officers talk about it fundamentally to be able to shape and architect a successful digital transformation.
You need to understand where you are today, where you’re going, say, two, three, five years in the future. And then you need to map out your journey of how you’re going to get there. In terms of mapping out your journey scenarios, impact analysis, all these different pieces you need to orchestrate what you’re doing as a company. And so that’s one of the thing that our software platform does. We help companies all around the world doing that. Large enterprises, government clients, health care technology companies and big professional services firms.
To give you an example, that digital transformation journey, as I’ve said, means a different thing for every person. But generally, the leaders of that digital transformation, they want to be able to make smarter, better decisions, and they really have all the information in one place to be able to do that. So being able to get them halfway there, being able to accelerate that journey is a really important sort of customer proposition that many companies are sort of facing today.
So the first is to be more digital, right? Digital companies sit at the, you know, we sit at the heart of the transformation journey. And being a more digital company gives you more agility and leads to the second one, which is resilience. And resilience is a term that, you know, over the last 4 to 5 years has come more and more into kind of business language.
We used to talk about resilience in terms of supply chains, and we should talk about resilience in terms of operations. And we’re talking more and more about that. But what’s really interesting, if I take one vertical banking, financial service and insurance, now the regulators have stepped in and resilience for them means you need to be able to insure, which is a really important word, that your operations, your technology, your digital infrastructure is resilient and which is really increasing the threshold for chief resiliency officers, which is a bit of a new C-suite sort of title.
And then again, all the CEOs, the CTOs, all the other technology professionals, primarily underneath alongside the CMO and the chief financial officer, to be able to address that. Fundamentally, resilience, you know, people say, is that risk? Is that about cyber? You know, what is that piece? And it’s all of those coming together. But resiliency is fundamentally you need a holistic view of what’s happening across your enterprise. Right? You need to understand, here’s my customer experience, here’s the business processes underneath.
Here’s then the technologies and that and the digital infrastructure that I use to be able to support that. You need these things to connect together, right? Whether you’re a B2C company or B2B company or a government serving your citizens, you need to be able to connect these in an integrated way to create that seamless, often digital customer experience. And resiliency is all also about being able to respond to threats like we take cybersecurity or we take a data centre going offline in Microsoft or in Google or in Amazon, which many people are connected to. You need to be able to respond with agility.
You need to be able to understand, you know, when you enter your war room as an executive, right? You’re not starting with a whiteboard. And here say you’re you’re spinning up a cloud platform that’s giving you. Where do I start? Can you get me halfway there? Can you give me context on what’s happening? Right. I don’t need to know 100% what’s happening, but I need to understand context, direction, give me the confidence to be able to make one better decision faster.
Many companies aspire to be resilient. I think it’s always a continuous journey and it’s very hard to sort of say a resilience journey is complete in a similar way with digital transformation journeys. You know, you kind of start the next one once you’ve completed your current programme or portfolio of activities. And but being resilient is also about bringing those multiple teams together. So in these war rooms, you have security teams, you have risk teams, you have cost, you have the I.T, you have architects, you have process professionals coming together and being able to collaborate around a single source of enterprise information.
That’s another very important thing that a digital platform such as ours and sort of others in our space and help provide for companies. And the final piece. So we’ve covered digital. We’ve covered resilience. The third part is sustainable. And when I say sustainable, what I mean is making decisions that are appropriate for the long term. There is an environmental aspect, social governance aspect, but actually it’s more fundamental, right? Sustainable companies are resilient and digital typically, but they’re also companies that, you know, they’re making decisions that are that are decades in the future.
You have executives that are thinking as if I own the company, what would I want to do? And be able to make sustainable decisions which include planet, include people, include profit, include purpose, and it also include the potential for your company to be two, three, four times bigger through three hyperscale growth. We call those the five PS. And these are all really important elements that need to come together to build a more sustainable business, to be able to grow in a sustainable way, and to also operate in a responsible way within our the world that we live in. And so helping our customers make better, sustainable decisions.
Sometimes it’s taking your information right that talks about your technology, architecture and your digital infrastructure. You have cost information, you have risk information, you have security. You have what’s going out of date. Also overlaying a sustainability lens to that as well. An example is that is using tools from Microsoft as an example and they have sustainability calculators. So if you’re looking at moving an application that is currently installed on-premise or installed in a local data centre, which which is just for your company moving into a hyperscale data centre, such as the ones run by Azure and Amazon Web Services. And if you go into shared infrastructure, which is very efficient and also typically powered by sustainable energy, every time you make that decision as a technology professional to move something into the cloud, you’re actually reducing carbon emissions. And I’m not sure in the boardrooms of today when the executives of today people really understand that all those little incremental decisions, for example, around moving an application to the cloud, that it can actually if we add all those up together and we make millions of those decisions every year, we can make sure that our technology operations are more carbon neutral or means that we can reduce the emissions that ultimately as companies and leaders we need to offset. Right.
We made a commitment as a company to be carbon negative. Right. It’s really important for our staff actually, because sustainability was a very high on our kind of employee value proposition. But it’s also a promise to our customers of let us help you get down that journey, right? Once you’ve replaced the lights, you’ve moved to electric cars, you’ve switched to renewable energy. If I just take the energy example right, then actually, what about all of your technology infrastructure because of the Internet keeps growing at the pace that does today. Technology, the Internet and all kind of digital infrastructure could make up 20% of humanity’s carbon emissions. And we can’t we can’t allow that to happen because we don’t have that capacity as a company, as a world to be able to get that so digital resilient and sustainable and to be able to do that, you need a modern technology platform to sort of support your journey. It’s one of the things that we provide here at all the software headquartered in London. A couple hundred people around the world operate in 52 countries, and we love to have a chat with you. If what I’ve talked about today is on your executive or your technology leadership team agenda, just reach out to us via our website or reach out to me on LinkedIn. Thank you very much, everyone.