Elisabet Vinberg Hearn DTX 2019 Interview
Natalie [00:00:04] Good afternoon and welcome back to day two of the Digital Transformation Expo. I’m Natalie Turner with Disruptive Live and I am joined by the lovely Elisabet Vinberg Hern. She is the CEO of Katapult Partners. How are you today?
Elisabet [00:00:18] I’m very well, thank you.
Natalie [00:00:19] Fantastic. Thank you so much for joining us here. So how has the expo been for you?
Elisabet [00:00:24] Very interesting. I love just walking around and sort of soaking up the atmosphere and sort of drawn down to the AI corner over there, which intrigues me a lot. So, Yeah.
Natalie [00:00:37] Well, we’ll come back, definitely. We’ll come back to that in just a short moment. But I’d love to know a little bit more about Katapult Partners and your role. I mean, you’re the boss, but let’s talk more about that. and how your role plays a huge part in the success of that business.
Elisabet [00:00:53] Absolutely, Thank you. Yeah. So at Capital Partners, we’re really focussing on the human side of digital transformations. So what I mean by that is a lot of organizations go through digital transformation, but don’t always put as much focus on how you really get people on board, how you use your leaders to really role model the transformation of trying to go through. So what we’re all about is, and we as an organization, we come from the I.T. side and from the leadership’s strategy side, and we’re sort of combining the two in really helping organisations to achieve real transformation.
Natalie [00:01:27] You’ve mentioned leadership a couple of times there. Yes. So I’d love to touch on that. And is that part of the key message you’re getting out today?
Elisabet [00:01:40] Yes, definately because Leaders, ultimately will show the way, but sometimes leaders don’t take the time to do that. So it tends to become a little bit more haphazard at what kind of impact they have. They tend to maybe have a long list of activities to do or they don’t necessarily have a strategy for what happens in this meeting, what happens in this town hall that we have. How do I really get people to engage around this subject rather than just telling them what’s going to happen? And there’s a subtle difference, but there is a difference between what we do and how we do it. We focus very much on how just sort of and that in as well to get real transformation.
Natalie [00:02:15] Fantastic, well, This lovely lady right here is not only the CEO, but she’s also the author of three books and this is her most recent one. The Leaders Guides Impact: How to Use Soft Skills to get Hard Results. So leadership is huge and key in this book. I mean, you know, it’s like you can’t read it all to us right now. But if you can take out some key points that you’d like the audience to know and you know, your consumers to know, that would be fantastic.
Elisabet [00:02:42] Absolutely. yes, It’s my third book and I write together with a colleague of mine called Mandy Flint. And both she and I, we work in slightly different fields, but the workers leadership strategy is ultimately what we’ve found is that we are always having an impact. And most of the time we just are not aware of what that is. So what we work as Katapult and what we also written about in this book is really to say what kind of impact do you want to have? How do you take control over that? When you’re going into your next meeting? What do you want people to experience, you know? How do you. For example, say you had a bad meeting and you come out of that meeting and you’re frustrated and now you’re going into your big project meeting and now you want everyone to be enthusiastic. If you haven’t shaken off what you had from the last meeting, then you’re not going to have the kind of impact you want to have. So it’s very much about how you’re truly strategic about your leadership as a vehicle, because it is a vehicle for the results that you’ve achieved as an organisation.
Natalie [00:03:42] I couldn’t agree with you more. And it’s so prevalent. It’s about people. At the end of the day, people tend to forget about that. Like, you know, tech takes over everything. And it’s really, it’s really great that you’ve come back to the original source of people and leadership skills, because without that. Tech is never going to progressive in the right way.
Elisabet [00:04:03] And actually it gets costly. So what we found is that change or transformation takes longer. And in reality, a lot of the time it doesn’t even become a transformation. It just becomes a change. So I mean by that is the whole idea. Imagine you have water. I heard someone describe it this way. You have water and you can freeze that into ice, right? But that can melt back into water. And that’s how some changes you go forward a little bit and then you sort people slip back into the old habits. They may have slightly got a different tool to use, but they still operate as they used to. They may be not collaborating as much with other teams across the organisation or externally as they should. Whereas real transformation is a little bit. Imagine a caterpillar that turns into a butterfly. You can’t transform back into a caterpillar. No. So what we’re working with this. Really, how do you achieve real transformation where you’ve not just transformed how you do things or what kind of tools you use, but you transform the habits, the culture, you transform the mindsets. if you really want to achieve proper transformation, you need to add that in to the overall way of driving your digital transformation. It goes beyond technical training. It’s so much more about the habits. And typically, we’ve found people typically with the new digital tools, for example, especially internally but also externally with clients that want to collaborate better and to collaborate better. People need to want to collaborate.
Natalie [00:05:35] Inclusivity must be a key party in collaboration as well. Do you promote that quite a lot within your organization? Inclusive equality. Yeah.
Elisabet [00:05:45] All of that. And also because it’s so important to continue to innovate and we find that. The more inclusivity you have, the more you’re able to break down barriers between people, you can start to introduce new ideas and you need that. We need to continue. No one has all the answers. We need each other. So you need to make it easy for people to collaborate. And as a leader, you lead the way for that. How do you show with what you’re doing? By, for example, saying, I haven’t got all the answers as a leader. That’s why I need you. That’s why we need to talk. And that’s why, that’s how you can keep coming up with new innovations as well.
Natalie [00:06:22] Fantastic. I mean, I think I know the answer to this question, but I’m going to ask anyway. Your USP and your competitive advantage over other vendors. What would you say that was?
Elisabet [00:06:33] Well, it is the fact that we are very much a balanced I.T. and people aspect to how we do our thing. You know, the work that we do that we’re able to sort of translate between the two. We understand how the two come together. There’s a lot of people that do the I.T. side. There’s a lot of people that did the human side. But because we come from the background of both. We’re adding something extra.
Natalie [00:06:57] Of course. So digital transformation, we’ve spoken a lot about it. But what does it mean to you?
Elisabet [00:07:03] For me, it means I look at digital transformation as again, another vehicle, because ultimately it’s about an overall transformation as an organisation, as a world, as, you know, whatever it is, the transformation is ultimately to achieve something and to go digital in some kind of way. It’s a vehicle for doing that, And that’s really how I look at digital transformation. I think more and more. I think about it as just transformation, if you like. Because ultimately we’re going to continue to transform for as long as we exist. We may not always use the word digital as a way of describing it, but that’s how it’s described now.
Natalie [00:07:45] So if consumers, customers wanted to get advice or wanted help from Katapult Partners, where can they go?
Elisabet [00:07:52] KatapultPartners.com. But it’s Kapapult with a K. Just to be difficult.
Natalie [00:07:57] OK. KatapultPartners.com With a K. Fantastic. All right. well look, that is all we have time for, I’m afraid. But that was really, really informative, engaging. Thank you so much. do read this book as well. I’m going to steal this. I’m gonna have a little read of it myself, it’s an absolute pleasure talking to you. Thank you so much for coming on Disruptive.
Elisabet [00:08:19] Thank you so much.
Natalie [00:08:20] No problem at all. That’s all from us for now, however, please follow on the conversations on LinkedIn. Twitter and Facebook, obviously follow Disruptive Live. We will be back after a short break. We’ll see you in a bit.