Gisli Kr – Advania Data Centres – Cloud Expo Europe 2020
NAYOKA OWARE [00:00:08] Hello and welcome to day two of the London Tech show by CloserStill Media held at Excel London, I’m Nayoka Oware, hosting for Disruptive Live. And today I’m joined by Gisli Kr which I think is an amazing name, and he is the CCO of Advania Data Centre. How are you doing, Gisli?
GISLI KR [00:00:27] Very good. CCO.
NAYOKA OWARE [00:00:31] Could you tell us what that means for those who are not familiar with that acronym?
GISLI KR [00:00:35] Yes sure, so I’m chief commercial officer for Advania Data centres, which means that I I had the sales and marketing with some business development, including that. So that’s kind of entails what I what I push forward for Advania Data Centres every day.
NAYOKA OWARE [00:00:52] Wonderful. Okay. Tell us what services does Advania offer.
GISLI KR [00:00:57] Yeah. So Advania data center like the name entails. We are a data center company. We do co-location so we have co-location facilities in Iceland. We have two campuses in Iceland’s tier three and then kind of tailor tier for enterprise sort of workloads. Then we then we are building out our new facility which is going to be in Sista in Stockholm and that is going to be kind of showcase data centre for energy efficiency and the kind of energy utilisation.
NAYOKA OWARE [00:01:33] Wonderful. Thank you for that. With regards to the market, what kind of workloads are coming in to your data centres?
GISLI KR [00:01:39] So what we see coming in to our Icelandic facilities, because our Swedish facility is still under construction, we’re seeing a lot of workloads that are high density. We we create the most value for our customers when the workloads are high density, meaning that there’s a lot of power per footprint in those in those civil workloads. Now that can apply to kind of high performance computing. You know, I would say that’s my my opinion that AI falls for an example under high-performance computing, but more than AI, it’s also kind of engineering solutions. What are you doing? Are you doing kind of simulation jobs or are you doing computational fluid dynamics where where you need a lot of compute power to crunch through massive amount of data to simulate sic circumstances. And we are seeing a lot of those kind of workloads come in because our our kind of value proposition, how we have built up our data centres is is tailor made for these kind of workloads. So when I say when I say tailor made, then I mean that, you know, for your budget, if you’re in I.T. procurement, you can buy 10000 course and place them in Frankfurt. You can most likely buy 20000 course and place them in our data centres. And that is going to be within the same budget. So then then I proposed the question is like what how much value or how much worth do you place on placing the workload in Frankfurt or in, you know, wherever it’s the flat, the area? How much value is it? Is it 10000 court or half your workloads worth? If it if it is, maybe you have something really sensitive that needs to be very close to the users. But but if you don’t have that, you should definitely consider, for an example, shipping your your heavy lifting workloads to a location like Iceland or Sweden where you will get more for your budget. And I heard an awesome quote just yesterday where, you know, somebody said, you know, you should you should be not transmitting massive amount of power into these highly dense locations. You should be shipping data back and forth. So you should be in fact, you know, you should be, you know, moving photons, not electrons. So I love that quote. That was kind of summarise what we did.
NAYOKA OWARE [00:04:21] I’m a huge fan of quotes. So thank you for sharing that. Sustainability has been huge over the last decade. Are you seeing any market adoption of sustainable solutions?
GISLI KR [00:04:33] Yeah. So what we are what we’re seeing kind of in you know, and now it’s we we talked about a lot of green, a lot of renewable 10 years ago. We we talked about sustainability kind of being a broader spectrum of, you know, not only renewable energy and not only be environmentally responsible, but but. And now we’re talking, you know, in a more even more holistic kind of way about kind of our social and environmental responsibility. And it’s kind of the circular economy and how how the whole kind of solution or whole value chain kind of works together to get materials back into circular motion to be reused and so on. So we are seeing a lot of emphasis on that. That’s part of the core value of our company is to is to power high-performance computing A.I. workloads with renewable energy. But not only that, because that’s not enough just to do that. You know, check the box of being having renewable energy. It’s it’s it’s being power efficient. Don’t plunder the resources that you’re consuming. So power efficiency becomes kind of the second tier of that. And then it’s the responsibility of the circular economy, how we use utilise end of life infrastructure, how we how we are more efficient when it comes to how we utilise energy. And I can name, for example, that our data centre in Stockholm and many of the people that, you know, have been in the data centre industry have heard about pue or power usage effectiveness. But, you know, our data centre in Stockholm is probably gonna have a higher pue than our other data centres, which are in Iceland. But we are still taking the compute, the the heat and the energy generated by with the heat from the the compute part, we’re heating up water, which is then used to heat houses in the municipality. So then, you know, maybe maybe the power uses effectiveness should be renamed. Then there should be a new standard, which would be like energy use its effectiveness. I don’t know. That’s for somebody else to kind of decide. But, you know, we are extremely we are utilising energy really well. By extracting and salvaging as much of the energy that we can to push that back and utilise that even further. So I think that is a part where we are taking steps to be be even more responsible than we. We are in a clean tech deep data centre. Industry should be kind of considered clean tech if it’s in locations where you have renewable energy and access to sustainable energy sources. But but we want to take steps to go even further. And that’s that’s to me, kind of future proof, because it’s it means that, you know, if if for some reason, two years, three years, five years down the line, not using renewable energy and not being environmentally responsible starts affecting your bottom line, then we we are kind of future proof in that sense.
NAYOKA OWARE [00:07:51] OK. Lastly, Gisli, I know that this isn’t your first year at the London Tech Show. You were here a couple of years ago. Yeah, but for this year, what is your highlight? What have you most enjoyed about this whole experience for the London Tech Show?
GISLI KR [00:08:07] I think I think, you know, the discussions, you know, that we’ve we’ve had usually it’s a it’s a venue where you meet to meet people that can share some share some light, participate in kind of the kind of thought leadership that we are we are trying to also actively participate in to kind of evolve our industry, to push it, push the bar further and, you know, get better at what we’re doing. I think that’s that kind of gives the highlights.
NAYOKA OWARE [00:08:37] Yeah, wonderful. You having important discussions. Networking. And it’s great to hear from clients as well.
GISLI KR [00:08:42] Absolutely.
NAYOKA OWARE [00:08:42] Thank you so much for your time today. It’s been a pleasure speaking with you.
GISLI KR [00:08:45] Likewise.
NAYOKA OWARE [00:08:47] You can join the conversation by using the hashtag Disruptive Live hashtag CEE20. We will be back shortly. Thank you for watching.