NATALIE TURNER [00:00:13] Hello and welcome back to day two of the Digital Transformation Expo. I’m Natalie Turner with Disruptive Live and today I am joined by a lovely guest Nagarajan How are you today?
NAGARAJAN CHANDRASEKARAN [00:00:24] I’m doing good. How about you?
NATALIE TURNER [00:00:25] Yeah, I’m really well. Thank you for asking. So you are VP product management of Vembu Technologies. So could you tell us a little bit about Vembu technologies and what you how your role plays a big part in the success of the business?
NAGARAJAN CHANDRASEKARAN [00:00:39] Vembu Technologies are founded in 2002. So we are India based company. We offer backup and disaster that can be software. So we are operating globally. So we got more than 60000 plus businesses through a really small number of perspectives. So. So we got huge enough for any customer that are using those software as a backup. Solutions for them and they’re getting us a product management MVP of product management. I take it off the marketing strategy and the same strategy and also I collect feedback from the customer. And I can I set up the roadmap for the product. So that’s what my job role does.
NATALIE TURNER [00:01:18] So with DTX. Is this your first year here? If you’ve been coming for quite some time.
NAGARAJAN CHANDRASEKARAN [00:01:25] This is our first year here at DTX because I mean, I’ve been interviews to DTX not by channel partners. Though we reach to other countries. But the major is coming from North American countries. So we’ve been really good at doing a lot of marketing in the North American Reigon. But when we started expanding our business into the European and the Middle East region. So we came to know we came to know about the DTX , so that is top off for me, very interested in the host and sponsor this.
NATALIE TURNER [00:02:03] So, DTX. Has it been successful for you so far? Have you taken away what you were hoping to achieve?
NAGARAJAN CHANDRASEKARAN [00:02:08] Yes, that’s right. I mean, this even you see a specific event for you, though. Okay. So I feel even. But again, we don’t see a huge events like DTX. So that is why I think that this will help us to reach create the brand awareness across the European region. I mean, not only the U.K. I do talk to people travelling from other European countries. So I think I think this is the best venue for us to bring. I mean, bring the people to the best one of the best backup software, which is an into the North American data. So I think there’s a great opportunity for us.
NATALIE TURNER [00:02:44] So digital transformation. What does it mean to you?
NAGARAJAN CHANDRASEKARAN [00:02:48] See, this means this means a lot to me because I mean the people who come here to learn new things. So what’s happening across the technology of artificial intelligence? It’s completely I.T.. OK. So in this case, I see people are learning many things. So when they talk to each and every vendor. Oh, yeah, that’s all. It’s like they are learning a new thing. So I think this is most important even for anyone who what into I.T. it may be for my services to the IoT to artificial intelligence. For everyone and this is actually the most the most important era
NATALIE TURNER [00:03:30] So what’s the key message that you want to get out to the audience, to your potential consumers, other vendors? What would you like to say?
NAGARAJAN CHANDRASEKARAN [00:03:37] Since nowadays and you see the ransom murders, the thing which is happening across every business. So to avoid a victim, a victim of ransom murder or any type of murder attack, I’d like to say I’m not going to say when we talk IT about I did somewhat Data so to secure your data against all these type of attacks. So you should have a proper backup solution implemented. That is what we. And again, to say we are the only backup software vendor in this market who is offering affordable solutions without compromising the technology. So that is what I like to bring it to. I mean, attendees, those who are coming to the event.
NATALIE TURNER [00:04:15] So Vembu technologies. What’s the USP? What’s the competitive advantage that you have over other businesses here?
NAGARAJAN CHANDRASEKARAN [00:04:22] So the USP is like it’s affordable. That’s the number one thing. Because I mean, right now, based on the economy, you see it is not like every business can afford a backup solution. I’m saying this backup solution. Still I talk to people that there are a lot of companies, small businesses, still using the manual method to copy data and put it into some hard disk. But as a software company, we are offering free edition that people able to backup unlimited machine. So that is what we like to bring it to the audience. And that’s on this. If you want to go that someone wants to you just it’s affordable, completely affordable. But isn’t number one of your USP without compromising the technology. So if you think if someone is offering a product, as I say, I don’t say cheap, it’s affordable. It’s not that it’s actually they compromise on technology, especially Vembu. So we’ve been in this industry over a decade and we have a huge people. I mean, more than 60000 businesses businesses using our software. So it’s because of our technology. So we never compromise. And again, USP is like you can back up anything, they get maybe a VM, every other physical application, an asas application So until the recovery, you will be able to instantly let go. So within a minute, you will be able to just move the corrupted machine into any hypervisor to physical machine will be able to. We amount on paper, but in this kind of technology, we are improving every day, day to day, and we give them best of. Technology available in the market.
NATALIE TURNER [00:05:53] So how can potential customers find them new technologies, how can they find out more information?
NAGARAJAN CHANDRASEKARAN [00:06:01] So we just visit as our website at www.vembu.com. And then you get you’ll see all this information. We don’t hide anything, including pricing.
NATALIE TURNER [00:06:14] OK. Fantastic, that’s really good. That’s what a lot of businesses tend to hide the price mentioned that as the last thing until they sort of bought you in. But I think that’s really key. I mean,.
NAGARAJAN CHANDRASEKARAN [00:06:27] That is the key thing. I mean, as I say if you want to implement any software into your data centre. I mean, I say once you get that thing on place under a new pricing, if it is higher than your budget, it will actually not good. So that is what we think.
NATALIE TURNER [00:06:45] Fantastic. We are going to leave it on that note as we have run out of time, but thank you so much for joining us on Disruptive Live and an absolute pleasure talking to you. So, That is all from us for now. However, you can get involved in the conversations on LinkedIn and Twitter and Facebook. Just follow Disruptive Live. And of course, hashtag DTX Europe. We will see you in a bit. After a short break.