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Lia Edwards – Aucerna

Lia Edwards – Aucerna

DOMINIQUE HUXTABLE [00:00:02] Lia, thank you for being with us today. What advice would you give to our vendor partners who are hosting a workshop at one of our events?

LIA EDWARDS [00:00:10] Make it engaging. Tell me a story. I’ve generally already know what most of the products are. I don’t want to be sold to. I want something that will interest me into looking more into the company. I don’t want to be I don’t have a sales job.

DOMINIQUE HUXTABLE [00:00:25] Yeah, brilliant. And how would you like to be sold to.

LIA EDWARDS [00:00:29] Intelligently and don’t expect that because I’m a woman that I don’t actually understand I.T. The amount of emails that I’ve sent and they’ve assumed I’m a male and I’ve misspelled my name and they reply back to me with Liam. I’m like, no. So treat me with some intelligence. Treat my team with some intelligence. And don’t mess about, you know, we’ve grown through the industry. I know what most of the things are. I’m looking for it. These are the questions. Stop giving me a massive sales job.

DOMINIQUE HUXTABLE [00:01:05] Brilliant. Thank you for that, Lia.

LIA EDWARDS [00:01:07] No worries. Thank you.